Borg and Overström Academy

Welcome to the Borg & Overström Academy

We give our customers all of the training and knowledge they need to take their businesses forward to the next level.

Following many requests from our Distributors for support and tools, we’ve created the Borg & Overström Academy to give you the insight into our commitment to our “mission”. Through our academy our Distributors will have enhanced access to our brand rights and in turn we can empower you to become leaders in your marketplace.  As well as a range of training workshops we are offering the chance to become part of the Borg & Overström family - through a partnering program where those who choose to subscribe will have bespoke, enhanced Sales & Marketing support packages.


Available Distributor Workshops:

Brand training workshop

This workshop gives an overview of what Borg & Overström is all about, who we are and how we work, how we can help our customers and how we’ve grown over time.

Borg & Overström has experienced consistent double-digit growth during its life and has secured worldwide brand recognition, even when the economy was unfavourable and the industry was struggling. We share some of the secrets of our success with our customers so that you too can have part in this growth.

Brand Workshop

Sales Training Workshop

Borg & Overström has always been a company with a strong and proactive sales focus. You’ll be trained by sales veterans who know the industry through and through, and spend their time actively selling and managing a sales team on a day to day basis – they know the challenges you face and they can give tried and tested ways to overcome them.

Key topics include how and why to be proactive to keep your sales pipeline full, how to set up a simple but effective pipeline tracking system to keep track of every opportunity for maximum wins, and how to deliver a strong presentation to your clients to stand out from competitors.

Sales Training Workshop

Product Training Workshop

Our showrooms have fully functional models of all water dispensers, so that you can have a look at them and learn from product experts the features and benefits of each, why they were designed for specific market sectors and how to sell each one.

We also briefly cover the internal working of each dispenser to give you an idea of just how reliable, durable and simple to maintain these machines are, and to enable your team to be able to talk knowledgeably about these products to your customers.

Product Training Workshop

Service Training Workshop

This hands-on workshop covers all of the detailed expertise your team need to actually install, maintain and service the Borg & Overström range of dispensers.

It covers every stage, from installation and commissioning, including operational function, to routine maintenance and fault diagnosis and repair.

Service Training Workshop

Request details of academy pricing and subscription info

Please enter your details on the form and we shall contact you to discuss the Academy options. Any personal information that we collect and store is only used for the intended purpose, and never disclosed to third parties.

Where is the academy?

+44 1362 695 006


Borg & Overström Academy
6 Deanway Trading Est
Wilmslow Road