What if your customers could see a premium water dispenser or tap system in their own environment before making a purchasing decision? With Borg & Overström’s new augmented reality (AR) product showcase, they can.
By simply scanning a QR code, customers can instantly place a full-scale 3D model of any Borg & Overström product directly into their office, breakout area, hospitality space, or showroom using their smartphone or tablet. No apps. No complicated setup. Just a seamless interactive experience that transforms the way products are demonstrated and sold.
From integrated tap systems to freestanding water dispensers, the entire Borg & Overström range is now available in AR, making it easier than ever for distributors and sales teams to engage customers and close deals faster.
Give it a try:
Designed for Modern Sales Teams
The AR showcase is ideal for:
- Distributor sales meetings
- Remote presentations
- Showroom demonstrations
- Trade exhibitions
- Customer consultations
- Space planning discussions
It also removes many of the logistical challenges associated with physical demonstrations. Sales teams no longer need to transport equipment or rely solely on showroom visits to create impact. Everything is available instantly from a mobile device.
The Perfect Upselling Opportunity
One of the biggest advantages of the AR showcase is its ability to support upselling and cross-selling opportunities. For example, distributors selling coffee machines can now effortlessly demonstrate how a Borg & Overström tap system complements an existing setup. Instead of asking customers to imagine the addition of filtered chilled, sparkling, or ambient water alongside their coffee offering, sales teams can show it there and then.
Customers can instantly see:
- How cleanly a tap system integrates beside a coffee machine.
- How little additional space is required.
- The premium aesthetic it brings to a hospitality or office environment.
- The value of offering both coffee and high-quality water solutions together.
This visualisation makes the upsell feel natural, practical, and achievable. Rather than selling an “extra product,” distributors can present a complete refreshment solution.
