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What is the virtual showroom?

The Borg & Overström virtual showroom is a live, interactive product demonstration led by one of our specialists, giving you the opportunity to explore our complete range of drinking water systems from anywhere in the world. Through high definition video, multiple viewing angles and detailed close ups, you'll see each product in action, ask questions in real time, and gain the information you need to choose the right solution.

The benefits of our virtual showroom
  • Boost your sales conversions
    Our research shows that bringing customers onto a showroom virtual call increases the conversion rate of orders to 80%.
  • Reduce carbon emissions
    With 70% of carbon emissions attributed to business travel, virtual showrooms reduce the need for travel, cutting CO2 emissions.
  • Close deals quickly
    Inviting customers into our virtual showroom allows you to demonstrate products live and close deals faster.

Our showroom is your showroom.

Our distribution partners have unlimited access to the virtual showroom and can use it as part of their sales process. Those who have introduced customers to the showroom during the buying journey have consistently seen higher conversion rates and strong sales success following the demonstration.

Considering a Borg & Overström tap or dispenser?

Whether you are upgrading an office, designing a new workspace or expanding your product portfolio, Borg & Overström offers premium drinking water solutions to suit every environment.