In the world of premium automotive retail, the customer experience extends far beyond the vehicles themselves. The environment, service, and refreshments play a crucial role in shaping how a brand is perceived. At Porsche Centre High Wycombe, this philosophy is brought to life through its “destination centre” concept, where visitors are invited to do far more than simply browse or service their cars.
From the moment customers step inside, the experience is carefully curated. Whether they’re stopping by for a quick visit or spending several hours at the centre, they are welcomed into a space designed for comfort and quality. Refreshments are a key part of that journey, offering everything from barista-style coffee to chilled, filtered water.
“It’s really important for us to deliver quality refreshment services to our customers because a customer’s journey with us could be a quick five-minute stop… or they could be with us for a number of hours.”
Luke Sanson
Centre Principal, Porsche High Wycombe
This flexibility demands a refreshment solution that is both high-performing and aligned with the premium environment Porsche is known for.
To meet these expectations, the centre installed Borg & Overström T2 tap systems, supplied by Liquidline. These taps provide chilled still and sparkling filtered water at the touch of a button, combining simplicity with sophistication. Beyond functionality, they also support the dealership’s sustainability goals by reducing reliance on single-use plastic and glass bottles.
Design was another critical factor. In a setting where every visual element contributes to the brand experience, the T2 taps offer a sleek, modern aesthetic that integrates seamlessly into both staff-served and self-service areas. Customers can enjoy a refreshing drink in comfort, whether they’re being hosted or helping themselves in the lounge.
For Liquidline, the project reflects a long-standing partnership and a shared understanding of premium environments. The chosen solution needed not only to perform reliably but also to enhance the overall atmosphere. As noted in the case study, the tap system elevates the experience by delivering water in a way that feels more refined than traditional dispensers.
"Very importantly in Luke's situation, they (the taps) needed to look the part in a premium space where he was bringing his clients."
Nathan Smith
National Account Manager, Liquidline
More than two years after installation, the T2 taps continue to support Porsche Centre High Wycombe’s commitment to excellence. They demonstrate how even the smallest touchpoints, like a glass of water, can leave a lasting impression when executed with care and attention to detail.
In a space where customer expectations are high, it’s clear that thoughtful choices like these help define what a modern luxury experience truly looks like.
