As more businesses prioritise employee wellness and sustainability, demand is rising for comprehensive office beverage solutions—including not just great coffee, but also high-quality drinking water. For office coffee companies, this shift presents a valuable opportunity and many OCS companies are expanding their offerings to promote promote workplace hydration solutions, from point-of-use dispensers to integrated hot tap systems.
But simply adding water dispensers to your product lineup isn’t enough—you need to effectively promote them on your website to attract interest, drive conversions, and grow recurring revenue. Here’s a comprehensive guide to promoting drinking water solutions that inform, engage, and convert your visitors.
Water quality
Water is everywhere
It's in the taps
1. Optimise Your Website with the Right Keywords
To capture online traffic, start by incorporating relevant search terms your potential customers are using. Use keywords naturally in page titles and headings, blocks of text, descriptions and image alt text, and throughout your website.
It is a good idea to target local variations if you serve specific regions (e.g., “office water dispensers in Chicago”). Here are some suggested keywords, but these will vary depending on your audience, services, product and location.
| Primary keywords | Secondary keywords |
| Office water dispensers | Filtered water dispensers for small offices |
| Office water solutions | Sustainable water dispensers for offices |
| Workplace water coolers | Eco-friendly water coolers for businesses |
| Office drinking water service | Coffee and water delivery services |
| Sparkling water dispensers | Best hydration solutions for offices |
2. Create a Dedicated Drinking Water Page
Avoid burying your drinking water solutions under coffee services. Add a separate page or section to your website to promote workplace hydration solutions clearly and effectively. This helps users and search engines find the relevant information easily.
What to include:
- Overview of your solutions: Briefly explain the types of drinking water systems you offer—point-of-use dispensers, integrated hot taps, sparkling water solutions, etc.
- Benefits: Focus on health, convenience, cost-efficiency, environmental sustainability, and employee satisfaction.
- Product details: Include specs, features, maintenance information, and images of the units.
- Imagery: High quality images of both the products and environments they go into.
- Pricing or contact buttons: Include a call-to-action like “Get a Free Quote” or “Schedule a Consultation.”
- Trust signals: Add testimonials, logos of existing clients, and any industry certifications.
3. Educate through targeted blog content
Blog articles help position your company as an expert and drive organic traffic. They’re also a great way to address customer pain points.
- “Why Every Office Should Have a Water Dispenser in 2025”
- “How Hydration Impacts Employee Productivity”
- “Filtered vs. Bottled Water: Which Is Right for Your Office?”
- “Sustainable Water Dispensers: A Smart Move for Green-Minded Offices”
Use these posts to subtly highlight your own products and services, and always include internal links to your water solutions page.
4. Highlight sustainability and health benefits
Today’s workplaces care about more than convenience—they want healthy, eco-friendly solutions. Use your website to explain how water solutions can help them reach their ESG goals.
Highlight:
Health benefits – Cleaner, better-tasting water promotes hydration and wellness. Sustainability – Bottle-less dispensers reduce plastic waste and carbon footprint. Workplace productivity – Staying hydrated helps boost focus, energy, and performance.
5. Cross sell coffee to customers
You already have a loyal coffee customer base-every coffee customer also drinks water.
Mention water options as a natural add-on: “Complete your breakroom with filtered water.” Offer bundle deals: “Save 10% when you combine coffee and water services.” Include comparison tables: Coffee, tea, and water usage in a typical office.
This approach helps you promote workplace hydration solutions to your existing coffee clients and turn them into multi-service subscribers.
6. Use visuals and testimonials
Visual content increases engagement and trust. Make your website more persuasive by using:
Office install images featuring coffee machines and water coolers side by side
Customer testimonials or reviews specifically about your water services
Water is an essential that every breakroom needs, by placing it prominently within your website and providing a section dedicated to water you can not only attract new clients interested in workplace hydration solutions, but also deepen your existing client relationships—positioning you as a full-service workplace beverage partner.
Ready to refresh your web content? Let’s hydrate your business growth.
