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Re-energise your offering with water based caffeine.

With two in every five UK adults switching their morning coffee for a different source of energy, the fastest growing caffeine option is no longer traditional coffee. Functional beverages are becoming mainstream and Office Coffee Service providers need to offer more than just coffee when it comes to workplace caffeine provision.

Borg & Overström drinking water systems make it easy to expand your consumable offering to meet the caffeine preferences of younger consumers.

70% of Gen Z regularly consume functional drinks

The drink tablet market is growing at 17.9% CAGR

2 in 5 UK adults have swapped their morning coffee for another energy source.

Caffeine preferences are changing.

Caffeine consumption isn't declining, what is changing is the format through with people consume it. Supermarkets and retail stores are seeing a strong shift towards water based caffeine away from traditional coffee.

Are you seeing a dip in coffee revenue?

OCS providers are seeing this shift spread within the workplace. With employees utilising water based caffeine, many workplaces are seeing a drop off in coffee consumption, affecting your consumable sales.

The future of caffeine is water.

High quality chilled and sparkling water is the foundation of these new caffeine routines. Matcha, functional powders, caffeine tablets and flavoured syrups all depend on water, providing potential consumable revenue streams.

What does this mean for your business?

The shift towards water based caffeine within the workplace creates an opportunity for OCS providers. By supplying both a drinking water tap system and water based caffeine consumables, you can meet changing caffeine preferences within the workplace while growing your recurring consumables revenue.

Interested in learning more about the trends we are seeing in the industry and how our product range can meet the needs of your customers? Reach out to our sales team or book a virtual showroom demonstration.